![Prada empowers next family generation and appoints Lorenzo Bertelli as head of digital communication | MDS Prada empowers next family generation and appoints Lorenzo Bertelli as head of digital communication | MDS](https://www.themds.com/files/prada/prada-lorenzo-bertelli-948.jpg)
Prada empowers next family generation and appoints Lorenzo Bertelli as head of digital communication | MDS
![Reuters on Twitter: "'I cannot disclose too much but for sure second hand is there. We will take it as an opportunity,' Prada marketing chief and heir designate Lorenzo Bertelli said in Reuters on Twitter: "'I cannot disclose too much but for sure second hand is there. We will take it as an opportunity,' Prada marketing chief and heir designate Lorenzo Bertelli said in](https://pbs.twimg.com/amplify_video_thumb/1465980938265849862/img/SdappkKPN_ZZGYJ-.jpg)
Reuters on Twitter: "'I cannot disclose too much but for sure second hand is there. We will take it as an opportunity,' Prada marketing chief and heir designate Lorenzo Bertelli said in
![Prada's CEO-in-waiting Lorenzo Bertelli poses for a photograph at Prada's industrial headquarters' garden factory, ahead of an interview for the Reuters Next conference, in Valvigna Italy, November 22, 2021. Picture taken November Prada's CEO-in-waiting Lorenzo Bertelli poses for a photograph at Prada's industrial headquarters' garden factory, ahead of an interview for the Reuters Next conference, in Valvigna Italy, November 22, 2021. Picture taken November](https://c8.alamy.com/comp/2H8M5A2/pradas-ceo-in-waiting-lorenzo-bertelli-poses-for-a-photograph-at-pradas-industrial-headquarters-garden-factory-ahead-of-an-interview-for-the-reuters-next-conference-in-valvigna-italy-november-22-2021-picture-taken-november-22-2021-reutersjennifer-lorenzini-2H8M5A2.jpg)
Prada's CEO-in-waiting Lorenzo Bertelli poses for a photograph at Prada's industrial headquarters' garden factory, ahead of an interview for the Reuters Next conference, in Valvigna Italy, November 22, 2021. Picture taken November
![The emerging Bertelli (Lorenzo) explains the blockchain for Prada - LaConceria | Il portale dell'area pelle The emerging Bertelli (Lorenzo) explains the blockchain for Prada - LaConceria | Il portale dell'area pelle](https://ehj4gaypy53.exactdn.com/wp-content/uploads/2021/05/lorenzo-bertelli-prada-2021.jpg?strip=all&lossy=1&ssl=1)
The emerging Bertelli (Lorenzo) explains the blockchain for Prada - LaConceria | Il portale dell'area pelle
![Lorenzo Bertelli, el hijo de Miuccia Prada que ha pasado de piloto a 'alma mater' de la firma de lujo Lorenzo Bertelli, el hijo de Miuccia Prada que ha pasado de piloto a 'alma mater' de la firma de lujo](https://static4.abc.es/media/summum/2021/03/12/1_lorenzo_bertelli_youtube-kNRB--1200x630@abc.jpg)